Howard Gu

Howard co-founded EdgeRed with a clear point of view: data work should be fast, pragmatic and tied directly to commercial outcomes. With over a decade of experience across financial services, FMCG, retail, automotive and property, he builds analytical and AI solutions that solve real business problems — and delivers them quickly enough to actually matter.

He’s equally comfortable as the hands-on analyst and the engagement lead, which makes him particularly effective in organisations where the data function is still being built out. His solutions have been deployed at national scale and are embedded in the day-to-day operations of some of Australia’s largest organisations.

Outside work: basketball obsessive, NBA tragic, two dogs, and a self-confessed PC gaming addict who insists it counts as a hobby.